Disclaimer

Information provided by Folded Marketing through this website, the Folded Journal, downloadable resources, social media and other general communications is provided for general marketing and educational purposes only.

Folded does not guarantee specific marketing, revenue, sales, advertising, audience, engagement or business outcomes.

Results vary depending on factors including the business, market, offer, audience, budget, implementation, competition and circumstances outside Folded’s control.

Nothing published by Folded should be interpreted as legal, financial, accounting, medical or regulatory advice.

Where marketing activities operate within a regulated industry, businesses remain responsible for obtaining appropriate professional advice and ensuring their advertising and communications comply with laws, regulations, professional standards and other requirements applicable to them.

References to third-party platforms, including social media, advertising, email, ecommerce and technology platforms, are based on information available at the time of publication. Platform functionality, policies and requirements may change.

Journal articles and educational material may also become outdated as platforms, regulations and marketing practices change.

You should consider your own circumstances before implementing general information provided by Folded.

Nothing in this disclaimer excludes rights or remedies that cannot lawfully be excluded under applicable Australian law.

Last updated: August 2026