Your marketing, folded together.
For businesses ready for marketing to stop being something they manage between everything else.
Folded brings strategy, creative and execution together, with one person looking at the whole business and making sure the moving parts are working towards the same thing.
Strategy ·Social ·Content ·Ads ·Email ·Web ·Photography ·
Choose how deeply you want us involved.
The Folds aren't three different levels of marketing quality.
They're three different levels of partnership.
Maybe you need someone to finally take the essentials off your plate.
Maybe you're already marketing across multiple channels and need someone to connect them.
Or maybe you're ready for someone to step inside the business and take ownership of marketing altogether.
That's what determines your Fold.
THE ESSENTIALS, HANDLED.
“I don't want to be responsible for all of this anymore.”
The First Fold is for growing businesses that have reached the point where managing marketing internally is taking more time than it should.
You know marketing needs consistency.
You know it can't keep being the thing that gets done when everything else is finished.
And you're ready to hand the core pieces to someone who knows what to do with them.
We step in, understand the business, establish the direction and take responsibility for keeping your essential marketing moving.
What your Fold can include
Social media strategy + management
Content planning + creation
Copy + captions
Meta advertising
Email marketing
Website updates + maintenance
Performance review + optimisation
The First Fold is for you if
You're still managing too much of the marketing yourself.
Your content starts from zero every week.
Marketing gets pushed aside when the business gets busy.
You're ready for consistency without needing a full external marketing department.
THE MOVING PARTS, CONNECTED.
“We're doing a lot. I want to know it's all working together.”
The Full Fold is for established businesses where marketing is already happening in several places.
Content is going out.
Ads might be running.
Emails are being sent.
The website exists.
But nobody is really standing above all of it asking whether those things are telling the same story or moving the customer in the same direction.
This is where Folded becomes involved across more of the customer journey.
We connect the channels, build the strategy around the business and make decisions based on the whole picture rather than one platform at a time.
What your Fold can include
Multi-platform social media management
Expanded content production
Campaign strategy
Meta advertising
Google advertising
Email marketing
Website support
Customer journey strategy
Strategy sessions
Performance analysis
Ongoing optimisation + reporting
The Full Fold is for you if
Your marketing has outgrown a social-media-only approach.
Different parts of the business are being marketed separately.
You're spending money across multiple channels and want greater direction behind it.
You want someone thinking beyond what needs to be posted this week.
YOUR MARKETING DEPARTMENT, WITHOUT BUILDING ONE.
“I want someone I trust to own this.”
The Deep Fold is our closest level of partnership.
It's for businesses that don't simply want marketing delivered.
They want senior marketing thinking involved in the business.
At this level, Folded becomes part of the conversation around what's launching, what's changing, where customers are coming from, what isn't converting, what deserves more attention and where the next opportunity might be.
We're not waiting for you to tell us what to do.
We're looking for what needs doing.
What your Fold can include
Full social media management
Content + story production
Short + long-form video
Community management
Campaign development
Influencer + collaboration strategy
Email marketing
Website management
Landing pages
SEO
Meta + Google advertising
Retargeting + funnel strategy
Marketing automations
Photography + creative direction
Weekly optimisation + reporting
Ongoing senior marketing strategy
The Deep Fold is for you if
Marketing has become too significant to manage between other responsibilities.
You need someone looking across acquisition, content, brand and retention.
You're considering hiring internally but need broader capability than one employee can realistically provide.
You want Folded involved in the decisions — not simply executing them afterwards.
ONE BUSINESS. ONE PICTURE.
The deeper the Fold, the closer we work with the business.
The difference between the Folds isn't whether we care more, think harder or produce better work.
It's how much of the marketing picture we're responsible for.
FIRST FOLD
We take the essentials off your plate.
FULL FOLD
We connect the moving parts.
DEEP FOLD
We take ownership of the marketing function.
You don't need to decide which one you need. That's part of our job.
Because marketing doesn't happen in departments when you're the customer.
Your customer doesn’t think:
That was their social strategy.
That was their email strategy.
That was their website strategy.
They experience one business.
So we market it like one.
The person thinking about your advertising understands the content.
The person planning your content understands the website.
The person writing your emails knows what campaign brought someone there.
And every decision comes back to what the business is actually trying to achieve.
That’s what we mean by:
Your marketing, folded together.
FROM ENQUIRY TO PARTNERSHIP
01 Tell us about the business.
You don't need to arrive knowing which Fold you need. Tell us what's happening now, where you're trying to go and what marketing currently looks like.
02 We look at the whole picture.
We'll look beyond the obvious. Your brand. Your offer. Your audience. Your channels. Your customer journey. What's working. What's being missed.
03 We recommend the right Fold.
If we think we're the right fit, we'll recommend the level of involvement we believe the business actually needs. No choosing a package because it has two more posts in it.
04 We fold in.
We establish the strategy, take ownership of our part and start doing the work. Then we test, learn, refine and keep looking ahead.
GOOD TO KNOW
After the initial three months, partnerships continue month-to-month.
Paid advertising spend is separate from Folded's management fees.
Photography, studio hire, talent, production and other third-party costs may be quoted separately depending on the requirements of the business.
Every Fold is built around a defined scope. Because the right amount of marketing is the amount your business actually needs.
Bring us the business.
You don't need to tell us you need twelve posts, a Meta campaign and two emails.
Tell us what you're building.
Tell us where you want to take it.
Tell us what's happening with your marketing right now.
We'll work out the rest.