WORK WITH FOLDED

Comprehensive Digital Solutions to Elevate Your Brand

Discover my comprehensive range of services designed to elevate your brand and drive success in the digital landscape. Whether you're looking to enhance your content strategy, harness the power of social media, or gain expert guidance, we've got you covered.

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You don't need another person looking after one piece of your marketing.

You need someone looking at how all the pieces work together.

Because more content won’t fix a website that isn’t converting.

More ad spend won’t fix an offer people don’t understand.

And posting every day won’t help if nobody remembers the business behind the content.

That’s why Folded starts with the business.

We look at what you’re selling, who you’re selling it to, how people currently find you, what happens when they do and where the opportunities are being missed.

Then we build the marketing around that.

Your marketing, folded together.

ONGOING MARKETING

For businesses ready to stop managing their marketing in pieces.

The Folds are our ongoing marketing partnerships, bringing strategy and execution together under one roof.

Depending on what your business needs, that can include:
Social media strategy + management
Content creation
Meta + Google advertising
Email marketing
Website management
SEO
Campaign strategy
Photography
Influencer + collaboration strategy
Reporting + optimisation
You don't need to coordinate five different people.

We look after the bigger picture.
Ongoing partnerships ·
3-month minimum

BRAND + CREATIVE

The Brand Fold
For businesses launching, changing direction or ready for their brand to finally match the level of the business behind it. We build the foundation before we start making things.
That means understanding what you want to be known for, who you're speaking to, what makes the business worth choosing and how that should translate across every place people encounter you.
Depending on the project, your Brand
Fold can include:
Brand strategy
Positioning + messaging
Brand voice
Creative direction
Visual identity
Customer + competitor research
Content direction
Launch strategy
The result isn't simply a nicer-looking brand. It's a business that's much easier to recognise, communicate and market.
Project-based ·
Scope tailored to your business

CONTENT + PHOTOGRAPHY

Content with a job.
We don't create content simply because your feed needs filling.
We work out what the business needs to communicate first — then create the content around it.
From campaign concepts and social content to in-house brand and product photography, everything is created to give people another reason to notice, understand and remember your business. Content support can include:
Content strategy
Social media content
Reels + short-form video
Campaign concepts
Copy + captions
Brand photography
Product photography
Content days
Cross-platform content
Beautiful matters. But beautiful with a reason for being there matters more.
But beautiful with a reason for being there matters more.

STRATEGY

Folded Intensives

Sometimes you don't need us to manage everything.
You need someone to look at the business with you and tell you what deserves your attention next.
A Folded Intensive is a focused strategy session for business owners who want experienced eyes across their marketing, brand and growth direction before they make another move. We look at what's happening now, where you're trying to go and the gaps between the two.
You leave knowing what to prioritise, what can wait and what we'd do next if it were our business.

STRATEGY · SOCIAL MEDIA · CONTENT · META ADS ·GOOGLE ADS ·EMAIL ·WEBSITES ·SEO ·BRAND · PHOTOGRAPHY ·

A FEW THINGS YOU MIGHT BE WONDERING

FAQ

No. In fact, we'd rather you tell us what's happening in the business than try to diagnose the marketing yourself. Tell us where you are, where you're trying to go and what's currently feeling difficult. We'll work out what makes sense from there.
Yes, where social media is genuinely what the business needs. But we won't treat your social media as though it exists separately from the rest of your business. We'll still want to understand your offer, customer, website, sales process and broader marketing before we decide what your content needs to do.
Yes. Folded works with ecommerce and service-based businesses across Australia, while photography and location-dependent work can be scoped separately.
Yes. We manage Meta and Google advertising as part of selected Folded partnerships. Advertising strategy is built around the wider customer journey rather than simply putting money behind content. Ad spend is always separate from our management fees.
Yes. Photography is produced in-house and can be incorporated into ongoing Folded partnerships or quoted as a standalone project. We shoot brand, lifestyle and product content depending on the brief.
Our ongoing Folded partnerships have a three-month minimum. Marketing needs enough time to implement, learn and improve. Three months gives us room to build properly rather than chase a result after two weeks. After that, our ongoing arrangements are month-to-month.

Not sure what you need?

Good. You don't need to arrive with a marketing plan. Tell us about your business, what you're working towards and what marketing looks like right now. We'll take it from there.