Description

Christmas Sales Content Campaign

Your complete holiday sales campaign—strategised, created and ready to launch.

The final months of the year hold some of the biggest sales opportunities for product-based businesses.

Black Friday. Cyber Monday. Christmas gifting. Boxing Day. The moments your customers are ready to shop—but also the moments when every brand is competing for their attention.

The Folded Marketing Christmas Sales Content Campaign gives your business a professionally produced library of organic, UGC-style and paid-ad content created specifically for the holiday sales period.

Send us your products and we’ll take care of the strategy, creative direction, professional models, production and editing.

Shoot date: 26 October 2026
Investment: $1,500
Limited places available

What’s included

• A pre-shoot brand and campaign questionnaire
• A tailored Christmas sales content strategy
• Creative direction developed specifically for your brand
• A personalised campaign shot list
• Content creation for up to eight products or product variants
• Professional models selected to suit your brand
• Studio and on-location production where appropriate
• 20 professionally edited campaign images
• 12 edited vertical videos
• A library of usable raw vertical footage
• An organised Google Drive containing your complete campaign library
• 90-day organic and paid social-media usage rights
• Delivery within 7–14 days following the shoot

Your 12-video campaign library

Your videos will be planned across three essential campaign categories:

Four organic seasonal Reels

Polished, engaging content designed to build desire, showcase your products and keep your brand visible throughout the holiday sales period.

Four UGC-style videos

Natural, social-first content built around demonstrations, gifting moments, problem-and-solution concepts, product benefits and relatable customer scenarios.

UGC-style content may feature professional models but will not be presented as a genuine customer testimonial.

Four paid-ad creatives

Conversion-focused vertical videos developed around clear hooks, product benefits, gifting angles, urgency and sales-driven calls to action.

The exact balance of content may be adapted depending on your products, audience and campaign goals.

Your Christmas sales strategy

Alongside your content library, you’ll receive a tailored strategy showing you how to use your new assets across the holiday sales period.

Your strategy will include:

• Recommended campaign phases
• Black Friday and Cyber Monday content direction
• Christmas gifting angles
• Boxing Day and end-of-year opportunities
• Organic content recommendations
• Paid-ad creative recommendations
• Suggested hooks and campaign messages
• Recommended calls to action
• Guidance on where and when to use each asset

This is not simply a folder of festive content.

It is a considered campaign library created to help your products attract attention, build desire and convert during the most competitive sales period of the year.

How it works

1. Secure your Christmas Sales Content Campaign.
2. Complete your brand and campaign questionnaire, including your products, audience, planned offers and holiday sales goals.
3. Send up to eight products or product variants to Folded Marketing using the delivery instructions provided after booking.
4. We develop your campaign strategy, creative direction and personalised shot list.
5. Folded Marketing organises the professional models, studio and any suitable location content.
6. Your products are photographed and filmed on 26 October 2026.
7. Your strategy and complete content library are delivered through an organised Google Drive within 7–14 days following the shoot.

You do not need to attend.

Simply send us your products and tell us what you want to achieve across the holiday sales period. We’ll build the campaign around them.

Important information

This campaign is exclusively for product-based businesses and includes content creation for up to eight products or product variants.

Model preferences may be submitted but cannot be guaranteed and remain subject to availability.

If products need to be returned after the shoot, return postage must be arranged and paid for by the business.

The package includes a 90-day licence to use the supplied content across your brand’s organic social media and paid digital advertising. Broader, extended or third-party usage may require additional model licensing and will be quoted separately.

Advertising setup, media spend, campaign management, caption writing, graphic design, advanced retouching, additional voiceovers, stop-motion and complex production requirements are not included unless specified in your final quote.

Custom sets, specialist props, additional locations, specific talent requests or content exceeding the standard package scope may incur an additional cost.

Your investment: $1,500

One strategy. One professionally planned production. A complete library of content created for the biggest sales period of the year.

Limited places are available for the 26 October shoot.